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Hello Ashish, We are delighted to have you join us today for this insightful conversation.
--Srinivas Sarakadam -
Thank you for the warm welcome Mr. Srinivas! It's truly an honor to be a part of this insightful conversation, and I'm excited to contribute to the discussion.
--Ashish Kumar -
Hey Ashish, Can you tell me about your background and where you grew up?
--Srinivas Sarakadam -
I grown up Saraura village in Raebareli District of Uttar Pradesh. I came from a lower middle class family where my father is a farmer and mother is a housewife. I completed my education till 8th standard in my town Bachhrawan then 9th - 12th in Raebareli district.
--Ashish Kumar -
Coming from a lower middle-class family, with your father working as a farmer and your mother as a housewife, you have undoubtedly witnessed firsthand the values of hard work, resilience, and perseverance. What motivated you to pursue engineering after completing your school?
--Srinivas Sarakadam -
I got to know that the best minds contribute to the growth of the country and at that time engineering was the best option to go with that as per the education purpose that’s why I chose engineering.
--Ashish Kumar -
How did your experience in Kota preparing for the JEE examination shape your career path?
--Srinivas Sarakadam -
Preparation for the JEE examination helped me to concentrate for the bigger goal and made me focused. It also helped me for better time and priority management.
--Ashish Kumar -
Can you elaborate on your decision to start teaching mathematics and opening your own coaching institute while studying engineering?
--Srinivas Sarakadam -
I have a decent knowledge of mathematics and my financial condition was not good. That's why I started teaching to get some money for my expenses.
--Ashish Kumar -
Why did you develop an interest in digital skills and decide to start a YouTube channel? What challenges did you face in growing your channel?
--Srinivas Sarakadam -
The channel had started in 2017 at that time 4G came and I got more information from YouTube and Google. From there I got to know that the future is going to be in the digital field so I decided to go with this. At that time I was teaching so, I created my YouTube channel and I was publishing my videos over there. Difficulties I faced were that I didn't have that much good knowledge for making the videos and editing it. Mic, Tripod, nothing was there so video quality was not that good and I faced the camera for the first time so it took time to learn.
--Ashish Kumar -
What inspired you to transition from YouTube to affiliate marketing and starting Afame Technologies?
--Srinivas Sarakadam -
I got to know digital is going to be the future so while engineering I was figuring out what will be the best possible way to enter into this field where I don't have to invest that much and I can enhance my skills. Then I started affiliate marketing and later on Afame Technologies.
--Ashish Kumar -
How did your experience in affiliate marketing help you develop marketing and selling skills?
--Srinivas Sarakadam -
In affiliate marketing I was selling a Digital Marketing course from there I learned from a trainer for free and got to know the process of lead generation and sales. Then I started Afame Technologies and started providing my own services.
--Ashish Kumar -
Could you tell me more about the services provided by Afame Technologies and your target audience?
--Srinivas Sarakadam -
In Afame Technologies we provide Website Development, Social Media Management, Digital Marketing,Google My Business Optimization, Marketing and Sales Consultation services and my target audience is basically Manufacturing sector in different industry like - Garments / Textile Manufacturer, FMCG products manufacturer, Mold /Tools Manufacturer, Pipe Manufacturer etc.
--Ashish Kumar -
What led you to focus on providing services to manufacturing industries specifically?
--Srinivas Sarakadam -
I completed my engineering in mechanical field so I had knowledge of machines and all and by growing digital skills I got knowledge of sales and lead generation. Then First I target Mold Manufacturer and I figured out how I can help them to get more leads using digital methods. I knew their business structure and how this industry works because of the core engineering field. Then slowly I made it broad and started working with other manufacturers in different industries. Every manufacturer has complained to me that they know digital is the future and they tried but no company they found who can help them with perfection. There I got a chance to get into that with more efficiency.
--Ashish Kumar -
Can you discuss the process of setting up your head office in Bangalore and the challenges you faced during this transition?
--Srinivas Sarakadam -
Setting up a head office in Bangalore was good and we didn't face a lot of challenges because as of now we don't need big infrastructure.
--Ashish Kumar -
What is your role as the founder and CEO of Afame Technologies, and how do you manage your team of seven people working remotely?
--Srinivas Sarakadam -
As a founder and CEO basically I handle Lead generation and sales and after sales communication with clients. Team works on the task basis and I meet with the team 3 times in a day. We are having software by which team members can collaborate with each other and finish the projects.
--Ashish Kumar -
How do you ensure the quality and effectiveness of the services provided by your company?
--Srinivas Sarakadam -
The quality and effectiveness of the services get measured on the basis of what results we delivered to the clients. If it's web Development then whatever requirements we get from clients we fulfill that, If it's Lead Generation / Digital Marketing then we calculate ROAS (Return on Ad spend), If it's Social Media Management then we lookout that Reach and impression metrics.
--Ashish Kumar -
What marketing and sales strategies have you implemented to promote Afame Technologies and attract clients?
--Srinivas Sarakadam -
The main Strategy I used to create the WhatsApp group and add the target audience into those groups, We are having 10 groups from various industries in which 4500+ members are there. Daily we post Marketing and Sales related strategies to the groups which may help those audiences to apply those strategies and get results. From the group if anyone wants our services then they contact us. Major clients I get from there.
--Ashish Kumar -
Can you share any notable achievements or success stories of your company's services in the manufacturing industry?
--Srinivas Sarakadam -
We got success in one thing majorly and that is Google My Business Optimization. We recently provided this service to 5 clients by making a commitment to them that we will improve their profile ranking on top 10 within 3 months at any 2 -3 keywords regarding their niche and for this service we provide money back guarantee also.
--Ashish Kumar -
What are your future plans and aspirations for Afame Technologies, both in terms of growth and expanding your service offerings?
--Srinivas Sarakadam -
Our future plans to offer SEO, App Development services and target international clients. We soon will launch our live consulting and training programme on Marketing and Sales for Manufacturing Industries to grow their business.
--Ashish Kumar -
This has been a truly wonderful and enriching conversation Ashish. Thanks for sharing your insights, experiences, and journey with us.
--Srinivas Sarakadam