Sonia Nahar

Hello! Mr. Srinivas Thank you for the warm welcome. I'm delighted to be on board. Regarding my education and career, I pursued my engineering degree in computer science and further my marketing into brand management from MICA, Ahmedabad. Further I entered into the corporate world with digital marketing, handling the overall brand and learning digital tactics in order to enhance the growth, widening the presence across cities. Further in my career, I moved into the media space wherein I managed to handle the brand WowKidz that witnessed a growth of more than 70 Million subscribers across 35 channels, making it india’s leading brand in the kids’ animation space on YouTube. And currently I am managing the entire space of the creator economy, with an aim to grow millions of creators and influencers across the globe on social media platforms and beyond in the coming years.

--Sonia Nahar

Life can feel like a roller coaster when lacking direction or clarity about one's path. That’s how it was for me while I pursued my graduation in Computer science and moved into marketing. However, with unwavering determination and self-confidence, embracing the journey and going with the flow can lead to things falling into place at the right time and in the right direction. With time, I actually embraced this amazing journey that taught me the meaning of life, work, growth, failure and success.

--Sonia Nahar

When starting a career in marketing, it was a mix of emotions and thoughts. There was excitement and eagerness to apply knowledge and skills, along with a desire for learning and growth. Nervousness and uncertainty about the competitive nature of the field was right at the top. Setting goals and envisioning career aspirations became important with time, as well as recognizing the value of building professional networks. Creativity and innovation played a significant role, and thoughts revolved around making an impact through marketing strategies. Overall, starting a marketing career involved a blend of enthusiasm, ambition, and a drive to succeed in the dynamic and ever-evolving world of marketing.

--Sonia Nahar

Well, it occurred through a combination of innate talent, passion, positive feedback, proven results, continuous learning, effective communication, analytical thinking, adaptability, collaboration, and personal fulfillment. Receiving recognition for my skills, while achieving impactful outcomes, along with effective communication while expanding the horizon of the network made it evident with time.

--Sonia Nahar

To master the art of upskilling, one needs to adopt a proactive and disciplined approach. Begin by identifying skill gaps and setting clear goals for improvement. Create a structured learning plan, utilizing online resources and hands-on practice. Seek feedback and mentoring from experts, and actively engage in networking and collaboration. Regularly reflect on progress and adapt as needed to stay agile in a rapidly evolving landscape. Embrace continuous learning and cultivate a growth mindset. By committing to ongoing development and investing in your professional skills, one can successfully master the art of upskilling and stay ahead in his/her career.

--Sonia Nahar

I would say embrace the journey of growth and not be afraid of failure. Recognize that setbacks and challenges are opportunities for learning and personal development. Embrace curiosity, explore diverse interests, and take risks outside of your comfort zone. Trust in your abilities, believe in yourself, and have the confidence to pursue your passions. Remember that mistakes are valuable lessons that shape your character and lead to future success. Embrace resilience and perseverance, knowing that each step forward, no matter how small, contributes to your overall growth and development.

--Sonia Nahar

A brand strategy is an ongoing process that requires flexibility and adaptation - - Starting off by defining business goals and objectives and how can the brand contribute to these objectives and support the overall business strategy. - Gather information about the target audience, competitors, and industry trends with a proper market research. - Defining the brand purpose and core values that lays the foundation of brand equity. - Developing Brand Identity by creating visual elements that represent the overall brand - logo, colors and typography, and developing a brand voice and tone that reflects the brand. - Right set of target audience basis the demographics and behavior. - Further a focus towards Brand Positioning by defining a unique value proposition and positioning in the market and how it makes the brand stand out. - Creating a compelling and consistent messaging that effectively communicates the brand's value and resonates with the target audience. - Documenting the brand strategy, guidelines, and messaging in a comprehensive brand guidelines document. Implementing all the above mentioned points in the right way across various marketing channels and touchpoints and monitoring the effectiveness of the brand strategy.

--Sonia Nahar

Taking calculated risks is often an integral part of decision-making in both personal and professional situations. Successful risk-taking typically involves thorough analysis, weighing potential outcomes, considering alternatives, and being willing to step outside of one's comfort zone. While managing the brand WowKidz, focusing on the content strategy, planning and devising it across platforms was quite challenging to ensure that the brand grows not only in India, but worldwide. Hence diving into the space of localization was quite a risk, along with acquiring International content with an aim to cater to Indian audience that came with a lot of investment, but in the end paid off well.

--Sonia Nahar

Believe! One needs to believe in himself/herself while climbing the corporate ladder and the right thing will happen.

--Sonia Nahar

"Don’t worry about failure; you only have to be right once!"

--Sonia Nahar