Delivery-linked checkout: A paradigm shift for Indian businesses
02 Jan 2023
Delivery-linked checkout: A paradigm shift for Indian businesses
Two developments in Indian e-commerce are not to be missed. First, both the scale and volume of e-commerce are expanding quickly. The e-commerce market is expected to grow from $74.8 billion in 2022 to $350 billion by 2030. The expectations of consumers for their e-commerce experiences are also rising. They want delivery that is both free and quick and doesn't detract from the whole shopping experience.
According to a study, 70% of customers would prefer deliveries that are quicker and more convenient, and 52% of brands think that if this need is not met, customer happiness may suffer.
The best customer experience is now essential to the development of every retail business because of the intense competition. Where delivery-linked checkout comes into play.
Leading online retailers in India have already begun implementing delivery-linked checkout, which allows customers to choose from a variety of delivery options and time slots at the moment of checkout. Customers can choose between same-day, two-day, and 10-minute deliveries. For clients who are prepared to pay more, quicker deliveries can be given priority.
Consistent and predictable experience for customers
Retailers can integrate dynamic time slots with daily planning to operate at maximum capacity by using delivery-linked checkout. As a result, the brand will be able to provide customers with a predictable and consistent experience. Retailers can distribute and route on-demand orders to the most qualified drivers by using a delivery-linked checkout, which automatically takes into consideration consumers' delivery preferences. Additionally, it gives the chance to create premium slots that prioritise delivery and more environmentally friendly options.
A situation where both brands and customers benefit
With delivery-linked checkout, both the client and the store benefit from your business' finest efficiency and customer service. Businesses may be able to charge more for expedited deliveries thanks to data-driven insights and tools like advanced analytics, which will increase overall revenue and consumer happiness.
Outfit businesses for last-mile excellence.
Retail brands can more effectively achieve last-mile excellence with delivery-linked checkout. As long as businesses are aware of the delivery preferences of their customers, they can plan deliveries precisely and make the most efficient use of their resources. Retries and unsuccessful deliveries may decrease as a result. Retailers should also concentrate on employee empowerment to guarantee better service, raising the rate of first-attempt deliveries and enhancing their chances of retaining clients.
Take sustainability to the last end.
Additionally, brands are able to extend sustainability to their last mile thanks to delivery-linked checkout. Unfulfilled delivery, greater per-order costs, travel distances, and convoluted and less effective route plans are some of the frequent problems that retailers deal with. In addition to wasting resources that are essential to the business operation of the firm, these unfulfilled deliveries also have a substantial carbon footprint.
Empty kilometres are thought to be responsible for 87 million metric tons of CO2 emissions. But delivery-linked checkout allows businesses to make the best use of their resources. Brands can reduce empty miles by grouping deliveries for high drop density and ideal load capacity since they are aware of client preferences.
As a result, there may be fewer delivery vehicles on the road and hence fewer emissions. To further cut down on the distance travelled per order, companies in business can automatically batch forward and reverse shipments from the same service locations.
Conclusion
E-commerce in India has great growth potential, and the country's online consumer base is expanding rapidly. There is countless potential for e-commerce as 5G networks and related business technologies are increasingly adopted.