Is it wiser for D2C personal care firms to increase Festival sales through the e-commerce sector?
17 Nov 2022
Is it wiser for D2C personal care firms to increase Festival sales through the e-commerce sector?
The holiday shopping season has descended upon the nation, and although consumers spend lavishly on their preferred e-commerce websites, this is also the ideal time for businesses to advance their goals and market analysis. To increase client acquisition and revenue generation, brands must make the most of the holiday shopping season.
Personal-care brands have been observed to be increasingly leveraging digital marketplaces to acquire new customers. This is primarily because marketplaces have access to existing customers who have not yet purchased from a specific brand.
Additionally, these companies in the news have the financial resources to invest heavily in marketing in an effort to expand their platforms' user bases.
Success for D2C platforms comes from boosting brief sales bursts, experimenting with deals, and making sure this is done after the holiday season on marketplaces to counter the drop in daily income rates one sees on these platforms after the sale months.
In terms of the personal care market and industry analysis, it has been noted that average selling prices are low while logistics and marketing expenses are frequently considerable. In order to avoid a spike in average order values, it is crucial to limit dependency on D2C, especially during the Christmas shopping season.
E-commerce has seen a stratospheric rise in the previous ten years. Inadvertently, the pandemic has changed business dynamics across industries. All brands, large and small, have shifted to online business methods as a result of this. But it was only a matter of time until businesses understood the drawbacks of using internet marketplaces to find clients.
Without a doubt, the months of August through December are the best ones to coordinate your sales strategies because most significant events take place during this time in India.
Additionally, many people attend the several festivals in the business news that are held throughout the nation. This makes it the ideal opportunity for all regional, homegrown firms to test their methods and saturate the direct-to-consumer market.
While the advantages of participating in ecommerce marketplaces are too numerous to ignore, several brands have experienced sustained growth in their D2C channels by experimenting with a variety of customer acquisition strategies.
Selling D2C rather than ecommerce has a number of benefits that firms have observed
It includes complete business control, streamlined cost management, a better awareness of client proclivities, and reduced marketing expenses.
Due to the exorbitant acquisition expenses in the early years, firms must concentrate on investing across economy business. As the brand establishes an organic presence and achieves a respectable percentage of sales month over month, which often happens through client retention, these expenditures tend to decline over time.
Conclusion:
The advantage of using e-commerce portals for marketing is the wide exposure a business India receives while competing with hundreds of brands in various price ranges. More than any other e-commerce platform, having a website at your disposal enables you to target a captive audience and engage with them. E-commerce should be used by tiny, newly established companies as an effective "advertising medium" for brand building.