Marketing flywheel vs. Marketing Sales Funnel in the Business world
06 Dec 2022
Marketing flywheel vs. Marketing Sales Funnel in the Business world
The goal of the sales funnel model is to draw attention before persuading customers to make a purchase. The flywheel model gives the client first priority in their business operations. Customers are more inclined to interact with your firm when you take this strategy since it prioritises their requirements. The flywheel can be modified to fit today's evolving consumer behaviour.
The modern consumer wants to do their own research and selection of products. The flywheel caters to this type of consumerism by placing the customer at the center of the experience and creating an environment that attracts, engages, and delights them. The flywheel in the business industry removes the marketing team silos and integrates them to bring all teams into one single flywheel.
This kind of organisation increases support for each team, which benefits our prospects by reducing friction and improving support in the market analysis. The sales flywheel helps the sales team reduce this resistance by getting rid of the mentality of starting and stopping. A customer or prospect is situated in the centre of the flywheel, rather than having a distinct start or finish point.
Flywheel marketing does not consider customers as conversions, as they are in a sales funnel. The changing paradigm of businesses demands the multi-tasking abilities of the marketing team, and for the same reason, the flywheel becomes effective and profitable in business news. In fact, customer and growth have become synonymous in flywheel marketing.