Pros and Cons of Vehicle Advertising for Small Businesses
08 Nov 2022
For the majority of small business owners, branding their cars is a quick and efficient way to promote their enterprise. Many small company owners may transform their automobile into a mobile billboard by adding their logo and contact information using custom rear window graphics, car magnets, or even full or partial car wraps.
The usage of car advertising will continue despite the abundance of digital and print advertising options accessible to small business owners in 2018. Many people are keen to have their brand placed on their car because it is a low-cost and very customisable alternative. But before making a commitment, weigh the benefits and drawbacks in order to avoid issues and obstacles later on.
Five benefits and drawbacks of car advertising for small businesses are listed below:
The Benefits of Vehicle Branding
1. There is a Direct, "One-Time" Cost
The fact that it is a "one time" purchase is one of the most alluring benefits of having business advertising on your car. In contrast to digital ads, where you often pay for impressions or conversions on a daily basis, you make an upfront payment for this item and then completely disregard it until it needs to be replaced.
Depending on how well it is maintained, a vinyl wrap can endure for up to 5 years. With proper placement and maintenance, perforated window decals can also last three years or more.
2. You don't have to purchase a new vehicle.
While getting a completely separate work car makes sense for some business owners, it might not be the best choice for you.
Depending on the state you live in, you might need to re-register your automobile as a commercial vehicle, but doing so would be another approach to assist you avoid having to shell out money for a brand-new car. If you really want to keep your personal and professional assets separate, you might always consider purchasing a secondhand, fuel-efficient car.
3. You can work more efficiently.
Having your logo and contact information on your car is a terrific way to attract attention and generate leads while not on the road, whether you're driving to the gym or picking up your kids from school.
Realtors would profit from being able to simultaneously advertise their name as they already travel far to present homes.
The Drawbacks of Vehicle Advertising
1. Branding Your Car May Not Be Legal
It can be against the law for you to advertise on your car where you live. For instance, it's possible that you wouldn't be able to utilise all or some ways of advertising on your back window if your state prohibits rear-tinted windows.
Check the laws in your state first. To find out about any car restrictions, do some research and contact your neighbourhood DMV or police department. If you use the family truck to promote your business, you might also need to re-register it as a commercial vehicle.
2. It might put your friends or clients in a bad mood.
Depending on your line of work, parking your branded car outside of your friends' or clients' homes could be offensive.
Conclusion
Is auto advertising profitable?
Car advertising is a great way for small businesses to draw in new clients because it has a fixed upfront cost, requires little to no upkeep, and is constantly visible while on the road. Your ROI will be higher the more often you are driving or parking close to where your ideal consumers are.