21 Dec, 2023
Bird, a prominent electric scooter rental company, has communicated a steadfast commitment to maintaining its operations in Canada, assuring that ongoing bankruptcy proceedings in the United States will not disrupt its Canadian arm. Alex Petre, the Chief Operating Officer of Bird Canada, confirmed this stance to CBC News, underscoring that the Canadian segment remains a crucial and priority market for the company's endeavors.
Petre emphasized that the Canadian operations, including the availability of scooters in Windsor during the forthcoming summer season, will continue seamlessly without any immediate or future interruptions. This affirmation arrives amidst Bird Global's announcement of a strategic restructuring initiative, aimed at bolstering its financial foundation for sustainable long-term growth.
In Windsor, Ontario, Bird operates electric scooter and bike rentals under a three-year contractual agreement with the city. Beyond Windsor, Bird's footprint spans across more than 20 Canadian cities, encompassing major urban centers like Calgary, Edmonton, Regina, Saskatoon, Ottawa, Hamilton, and Brampton in Ontario.
Despite electric scooter rentals sparking debates and concerns in certain cities, with advocates expressing safety apprehensions about scooters left on sidewalks, others perceive these vehicles as an advantageous facet of active urban transportation.
The decision by Bird Global to voluntarily initiate Chapter 11 bankruptcy proceedings in Florida is part of the company's proactive approach toward restructuring. The company asserts that these proceedings will not impede its regular operations, ensuring a continuous service provision during this transitional phase.
Interim CEO Michael Washinushi reaffirmed Bird's dedication to achieving profitability, intending to expedite this objective by optimizing the company's capital structure through the ongoing restructuring. He reiterated the company's core mission of leveraging micro-mobility to facilitate more sustainable cities, by curbing car dependency, alleviating traffic congestion, and mitigating carbon emissions.
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