Canadian Business Leaders Doubt U.S. as Reliable Trade Partner

03 Mar, 2025

Canadian business leaders are reevaluating their trade relationships amid concerns over U.S. reliability as a trading partner. A new Léger survey of 247 senior Canadian business leaders found that 58% believe they should not be confident in the U.S. as a dependable partner in the years ahead. This shift signals a major transformation in the Canadian economy, as companies take steps to reduce their reliance on American trade.

Sébastien Dallaire, executive vice-president of Léger’s Eastern Canada team, described this shift as a “seismic change” in Canada’s economic landscape. The long-standing trade relationship between Canada and the U.S. has been a foundation of economic stability for decades. However, the ongoing trade war and tariff threats have pushed Canadian businesses to rethink their strategies. Many companies are now focusing on domestic investments and exploring alternative markets.

The report indicates that nearly half of Canadian business leaders have begun buying or investing more within Canada to strengthen local supply chains. Additionally, 42% are actively seeking alternatives to American clients or suppliers to minimize their exposure to U.S. trade policies. These strategic adjustments could have lasting consequences, not only for Canada but also for the American economy, as many U.S. states rely heavily on trade with Canada.

Dallaire warns that this shift could lead to permanent losses for the U.S., as Canadian businesses make long-term decisions to diversify their trade relationships. The uncertainty surrounding U.S. trade policies has forced Canadian companies to take preemptive action, ensuring stability and reducing risks in their operations. As these trends continue, the future of North American trade may see a fundamental realignment, with Canadian businesses turning to other international partners for growth and security.

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