20 Aug, 2023
The 8th annual Apparel Textile Sourcing Canada (ATSC) trade show is set to captivate industry enthusiasts from August 21st to August 23rd at the Toronto Congress Centre. This year, the event boasts participation from nearly 200 distinguished companies representing various corners of the globe, including China, India, Bangladesh, Pakistan, Mongolia, Canada, the United States, and other nations and regions. Impressively, the pre-registered attendee count has already surpassed 3000, marking the most substantial pre-registration total since 2019.
Amid fervent anticipation, the spotlight squarely shines on the 'China Brand' pavilion, once again becoming a highlight of ATSC. The objective of China Brand is to amplify the influence of high-caliber Chinese apparel and textile brands within the Canadian market. This initiative aims to cultivate familiarity among local consumers with the excellence and uniqueness of Chinese brands. Notably, nine distinguished Chinese brands participate this year, including the likes of Aparso, a sportswear marvel; the stylish labels Rusy & Cindy and Sino-Italy Apparel; the innovative textile brand WeiQiao Pioneering; and the expert in needle and shuttle woven clothing, Mengdi. Additionally, Chinese brands such as Detex Garments, Orient New Horizon, Dahua, and Huasheng are also making their presence felt.
For these Chinese brand manufacturers, the exhibition is a pivotal opportunity to congregate with exceptional suppliers from around the globe. Their shared objective is to collaboratively deliberate on the development of the fashion industry supply chain. Take Mengdi, a company rooted in Jiaxing, as an example. Their meticulous selection process aligns needle and shuttle-woven clothing with the latest European and American trends, tailored perfectly for the discerning Canadian market. They eagerly engage with local clothing purchasers during the event, forging a deeper understanding of customer needs and garnering invaluable market insights. These insights will undoubtedly fine-tune their adaptation to the current market landscape.
Aparso, a sports apparel juggernaut, isn't merely unveiling new product offerings this year; they're equally invested in strategic promotional endeavors. Their pre-event advertising encompasses dynamic platforms like TikTok, Facebook, and other social media channels, all aimed at heightening brand visibility through the ATSC exhibition. This concerted effort is designed to captivate the attention of potential clients and collaborators, facilitating their expansion into foreign markets.
On August 22nd, the featured Chinese brands will take center stage during a captivating fashion show. As the curtain rises on this signature Canadian apparel and textile industry event, the Toronto Convention Centre stands ready to host buyers from Canada, the USA, and across the globe, offering them an immersive experience to explore and initiate potential collaborations.
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