Dubai Global Business Hub Insights from Kevin Parikh

01 Mar, 2024

Dubai Global Business Hub Insights from Kevin Parikh

Dubai, according to Kevin Parikh, CEO and Chairman of Avasant, holds a unique position as a global business hub where nations can still engage in trade regardless of their geopolitical differences. Parikh's insights were shared during an interview with Gulf News at the Empowering Beyond (EB) - Middle East 2024 event, hosted on February 28 at Address Dubai Mall.

Highlighting Dubai's historical role as a crossroads for commerce, Parikh emphasized its continued significance amid the evolving economic landscape. He noted the emergence of distinct economic powers, such as Sino-Russian and Western blocs, underscoring Dubai's importance as a nexus where diverse entities converge for trade.

Describing the UAE as a bastion of innovation, Parikh emphasized the region's receptiveness to new technologies, positioning it as a fertile ground for experimentation and adoption. He termed this environment as the "test bed" for cutting-edge innovations.

Discussing the event's theme of "Enlightened Disruption," Parikh outlined the rapid pace of innovation, facilitated by advancements like generative AI. He stressed the imperative for businesses to swiftly adapt to technological shifts to avoid obsolescence.

Parikh cautioned that failure to embrace innovation could lead to dire consequences for businesses, citing examples of past disruptions like the advent of automobiles and the digital age. He underscored the necessity for businesses to proactively integrate emerging technologies to stay competitive.

Heading Avasant, a global management consulting firm operating across diverse regions, Parikh's insights shed light on the evolving dynamics of global trade and the imperative for businesses to embrace innovation for sustainable growth.