Dubai Media Partners with NEP Group to Enhance Production Capabilities

05 Jul, 2024

Dubai Media Partners with NEP Group to Enhance Production Capabilities

Dubai Media has signed a memorandum of understanding with NEP Group, a leading global media services provider, to enhance cooperation and exchange expertise in various media fields. This partnership aims to support Dubai Media's logistical and technical capabilities and develop its media content industry for TV and digital channels, aligning with its goal to connect closely with its audience. Signed during the Arab Media Forum at Dubai World Trade Center, the memorandum seeks to leverage NEP Group's digital tools, technology, and human resources to boost Dubai Media's external broadcast operations. This collaboration will enhance Dubai Media's production and operational capacities, showcasing its ability to cover events with high quality.

Saleh Lootah, Deputy CEO of Technical Support at Dubai Media, emphasized the memorandum's importance in supporting the media content industry and presenting it to the audience according to global standards. The partnership reflects Dubai Media's commitment to advancing the media sector and establishing Dubai as a leading global content creation center. Saeed Izadi, President of NEP Singapore, India, and the Middle East, expressed his enthusiasm for the partnership, highlighting the range of media services NEP Group will provide to support Dubai Media in delivering premier content to audiences both inside and outside the UAE.