Firstsource Solutions Acquires UK-Based Customer Experience Specialist Ascensos

30 Sep, 2024

Firstsource Solutions Acquires UK-Based Customer Experience Specialist Ascensos

Firstsource Solutions has acquired Ascensos, a renowned UK-based customer experience outsourcing partner specializing in retail and eCommerce. This acquisition aligns with Firstsource’s strategic growth plans, enhancing its capabilities in delivering advanced customer experience solutions. Dr. Sanjiv Goenka, Chairman of RPSG Group and Firstsource, highlighted that this move will leverage Ascensos’s extensive retail knowledge, Firstsource’s advanced technology, and RPSG Group's expertise, opening up new growth opportunities in the $28 billion global retail and CPG BPO market.

The combination aims to deliver differentiated services driven by deep industry knowledge and tailored technology.Ascensos will operate as a separate unit within Firstsource, maintaining its brand and Scottish headquarters while benefiting from Firstsource's technological capabilities and expertise. CEO John Devlin will continue leading Ascensos, ensuring continuity for existing clients. The acquisition enhances Firstsource's position as a CX leader in the retail sector, helping brands navigate the next wave of digital innovation.

It will simplify complex customer journeys and seamlessly integrate front, middle, and back-office operations across digital, analog, and physical experiences. This collaboration aims to provide improved services for current clients and open up opportunities for new partnerships in the dynamic retail and eCommerce sectors.