Hamleys, Owned by Reliance, Debuts Its First Exclusive Store in Italy

15 Sep, 2023

Hamleys, Owned by Reliance, Debuts Its First Exclusive Store in Italy

Hamleys, the renowned and historic toy retailer, has made a significant foray into the Italian market by inaugurating its inaugural exclusive retail store in collaboration with Giochi Preziosi SPA (GP), a prominent player in Italy's toy manufacturing and distribution sector. This exciting development was officially announced by Reliance Retail Ventures.

Under the terms of their franchise agreement, GP has secured exclusive rights to operate Hamleys stores throughout Italy, with plans underway for a second outlet in Rome, which is slated to become the brand's flagship store.

Situated in the heart of Milan, the first store is strategically located on Corso Vittorio Emanuele II, a bustling thoroughfare adjacent to the historic cathedrals of Piazza del Duomo and Piazza San Babila, ensuring high visibility and accessibility.

Founded in 1760 by William Hamley, Hamleys became part of the Reliance Brands family in 2019. With a presence in 15 countries encompassing 191 stores, the flagship location on London's Regent Street continues to be a prime tourist attraction in the United Kingdom.

Hamleys is not only making strides in Italy but is also expanding its global footprint. The brand has recently ventured into emerging markets, including the Balkans, marking its entry with stores in Albania and Kosovo. Additionally, it is reinforcing its presence in existing territories like India and West Asia, with the establishment of a new store in Qatar.

Sumeet Yadav, CEO of Hamleys Global, remarked, "The timing of our new store launch aligns perfectly with a refreshed store design concept, offering an exciting shopping experience for our valued customers."