Jack Daniels Enhances Bar and Grill Experience at Dubai Airport

16 Dec, 2023

Jack Daniels Enhances Bar and Grill Experience at Dubai Airport

Jack Daniels recently took a significant step in fortifying its presence in the Middle East by relaunching Jack's Bar & Grill at Dubai International Airport. This reimagined establishment, located within Terminal 3's Concourse A, stands as a collaborative effort between Jack Daniels and Emirates Leisure Retail, aimed at amplifying the essence of Tennessee's hospitality.

The choice of Dubai International Airport holds immense significance. Terminal 3, upon its inauguration in 2008, held the distinction of being the largest building worldwide by floor area. Within this terminal, Concourse A stands out as a pioneering and colossal facility, exclusively dedicated to A380 operations, predominantly by Emirates, one of the world's prominent airlines.

The original Jack's Bar & Grill made its debut in 2013 and swiftly gained popularity among travelers, despite its slightly higher pricing. Now, with this revamp, Jack Daniels seeks to allure an even larger clientele. The iconic Jack Daniel’s branding prominently placed at the entrance serves as a beacon, drawing in passengers seeking an authentic all-American dining and drinking experience within the bustling airport.

The brand's recognition and success are underscored by Interbrand's prestigious rankings. In 2021, Jack Daniel’s Tennessee Whiskey was celebrated as the most valuable spirits brand globally, securing an impressive 81st spot in the top 100 brands. Its consistent presence in the 2023 report, holding strong at 85th, alongside Hennessy Cognac ranking at 93rd, further validates its influence and market value.

Stéphane Morizet, the marketing director for Global Travel Retail (GTR) at Brown-Forman, the parent company of Jack Daniels, highlighted the venue's embodiment of Jack's distinct style. The revamped Bar & Grill serves as a sanctuary for weary travelers, offering a respite amid the demands of long-haul journeys. This redesign not only reaffirms Jack Daniels' commitment to providing an exceptional experience but also sets the stage for a memorable and authentic encounter with the brand's spirit of hospitality at one of the world's busiest airports.