MAG Unveils Luxurious Dh2 Billion Tower in Dubai's Business Bay

12 Sep, 2023

MAG Unveils Luxurious Dh2 Billion Tower in Dubai's Business Bay

Dubai, known for its opulent skyline and prestigious developments, is set to welcome a spectacular addition to its real estate landscape. A Dh2 billion luxury tower project is poised to grace the vibrant district of Business Bay, offering a new dimension of upscale living in the heart of the city. The driving force behind this ambitious venture is MAG, a renowned developer with a track record of delivering exceptional residential projects.

What makes this project particularly noteworthy is MAG's decision to introduce its esteemed 'Keturah' brand to the high-rise hub adjacent to Shaikh Zayed Road. While MAG has previously distinguished itself by crafting lavish villas and mansions under the Keturah banner, this time, they are venturing into the high-rise realm. The luxury tower will house a range of apartment spaces, catering to varying needs and preferences, with sizes ranging from 600 square feet to a generous 2,200 square feet.

At the heart of this project lies the innovative 'bio-living' concept, a driving force that sets it apart. The concept prioritizes the well-being and comfort of its future residents. To achieve this, the design of the residences adopts open-plan spaces, eliminating the need for traditional corridors or hallways. This layout not only maximizes the usable living area but also fosters a sense of openness and fluidity within each apartment. To further enhance the experience, the furniture and fixtures within each unit will be meticulously customized, ensuring a seamless blend of aesthetics and functionality.

Talal Moafaq Al Gaddah, Senior Executive Vice-Chairman of MAG, shared insights into the project's motivation, stating, "The launch is in response to the high demand for the previous two developments under the 'Keturah' brand – Keturah Reserve and Keturah Resort (located near Dubai Creek). There's a significant demand for luxury residences that prioritize the well-being of residents, and this project seeks to fulfill that demand."

With an eye on the future, completion of this luxurious development is scheduled for the third quarter of 2027. Prospective buyers and investors can look forward to further details regarding property prices and the official sales launch, which are expected to be announced later this year. As Dubai continues to evolve as a global hub for luxury living and business, this project stands as a testament to the city's commitment to offering refined and well-balanced living experiences that cater to the discerning tastes of residents and investors alike.