MDIL enters Canadian market, building on successful Dubai partnership

26 Aug, 2024

MDIL enters Canadian market, building on successful Dubai partnership

Mini Diamonds India Ltd (MDIL) has partnered with Toronto-based Parasmani Inc. to enter the Canadian lab-grown diamond jewellery market, marking a significant step in MDIL’s global expansion strategy. Parasmani Inc., with over a decade of experience in the Canadian wholesale jewellery sector, will leverage its established network of retailers, wholesalers, and distributors to market and promote MDIL’s lab-grown diamond jewellery across Canada.

This collaboration aims to meet the rising demand for eco-conscious diamond alternatives, reflecting a shift in consumer preferences towards ethical and environmentally friendly options. MDIL’s advanced manufacturing facility in Mumbai, equipped with cutting-edge technology, ensures high-quality products that align with these consumer values.

Chairman and Managing Director of MDIL, Upendra N. Shah, emphasized the importance of this partnership in catering to Canadian consumers seeking luxurious yet sustainable jewellery options. This expansion into Canada follows MDIL’s recent strategic partnership with A V PALACE DMCC in Dubai, further demonstrating the company’s rapid international growth and its commitment to establishing a strong presence in key global markets for lab-grown diamond jewellery.