Meta Identifies India as a 'Top-Priority' Market

06 Sep, 2023

Meta Identifies India as a 'Top-Priority' Market

In a recent interview with PTI, Sandhya Devanathan, the Chief of Meta India, underscored the profound significance of the Indian market. Devanathan lauded India as a "high-priority market" with boundless potential, driven by its impressive macroeconomic growth, robust digital infrastructure, and the widespread popularity of Meta's apps, including WhatsApp, Instagram, and Facebook.

Furthermore, Devanathan commended the newly enacted Digital Personal Data Protection legislation for its role in providing much-needed clarity and a structured framework for tech companies. She hailed the legislation as a "significant stride toward achieving a delicate balance between user protection and fostering innovation."

India boasts a staggering user base, with 400 million Facebook users alone, solidifying its position as one of Meta's largest global markets. Given the fact that advertising expenditure as a percentage of GDP remains relatively low in India compared to other markets, Meta views India as an ideal hub for innovation, user engagement, and business expansion.

Devanathan also touched upon Meta's unwavering commitment to combat misinformation on its platform, highlighting the utilization of advanced AI technologies to mitigate the spread of hateful content.

Significantly, numerous Indian businesses are leveraging Meta's platforms to establish their online presence, particularly in light of India's ambitious goal to achieve a $1 trillion digital economy by 2030. This presents a plethora of opportunities, as Devanathan emphasized, particularly for small businesses that are increasingly adopting Meta's platforms and tools. Many Indian enterprises are making their inaugural forays into the online realm through Meta.

Devanathan concluded by underlining India's pivotal role as a global testing ground for Meta's innovations and product developments. She reaffirmed Meta's commitment to continued investment in India as a crucible of innovation and progress for the company's global operations.