OnePlus to Invest ₹6,000 Crore in India Over 3 Years

05 Dec, 2024

OnePlus, the renowned Chinese smartphone maker, has announced a substantial investment plan of ₹6,000 crore in its India business over the next three years. Under its strategic initiative, 'Project Starlight,' the company will allocate ₹2,000 crore annually to boost innovation and enhance customer-centric services in the country.

The ambitious investment aims to propel advancements in product durability, customer service excellence, and India-specific features, ensuring a seamless user experience tailored to the needs of the Indian market. Project Starlight underscores OnePlus's commitment to addressing real-life challenges faced by its users, showcasing the brand's dedication to innovation and reliability.

Robin Liu, CEO of OnePlus India, emphasized that India remains a global priority for the company. This initiative highlights OnePlus's resolve to deepen its relationship with its Indian community by earning their trust and fostering loyalty through exceptional offerings. With this bold vision, OnePlus seeks to strengthen its foothold and set new benchmarks in the Indian technology market.