Partnership Reality TV Series 'The Final Pitch' Set for Dubai

19 Nov, 2024

Partnership Reality TV Series 'The Final Pitch' Set for Dubai

Leading integrated communications agency Seven Media has announced its role in launching the premier business reality television series The Final Pitch in the UAE. Seven Media's Owner, Gregg Fray, has also been appointed as one of the show's strategic advisors and on-screen mentors, adding his expertise to the show’s innovative format.

Created by renowned Asian production house Dragon’s Nest, The Final Pitch is designed to showcase and empower the next generation of entrepreneurs. The show follows a unique "Shark Tank-meets-The Apprentice" format, which aired on CNN in the Philippines for 10 seasons. It connects emerging entrepreneurs with investors, offering them funding and strategic mentorship throughout each season. To date, more than 350 start-ups have participated, generating millions of US dollars in funding for young entrepreneurs.

Having achieved immense success in Asia, The Final Pitch is now expanding internationally, with The Final Pitch: Dubai set to be the show's first Middle Eastern edition. Seven Media will serve as the PR partner, responsible for identifying key local stakeholders and tailoring the show's approach to resonate with audiences in the UAE, the region, and globally. Additionally, Seven Media’s video content arm, Seven Studios, will assist with the production of the show, which is scheduled to begin in April 2025.

Gregg Fray will appear in The Final Pitch: Dubai as the PR and Communications Mentor, guiding start-up contestants on the critical role of media exposure, branding, storytelling, and effective communications in scaling their businesses. Fray emphasized that this partnership aligns perfectly with Seven Media's mission to drive innovation and growth in the region.

John Aguilar, Chief Exponential Officer at Dragon's Nest, also expressed excitement for the collaboration, highlighting how Seven Media’s understanding of local market dynamics will help tailor the show’s approach to engage Middle Eastern audiences and foster innovation in the region.