TVS Motor expands into Italy, unveils new scooters and bikes

16 May, 2024

TVS Motor expands into Italy, unveils new scooters and bikes

TVS Motor Company Ltd has initiated operations in Italy, aiming to introduce a diverse range of conventional and electric scooters and motorcycles. This expansion is facilitated through its branch office, TVS Motor Italia, led by Giovanni Notarbartolo di Furnari, an industry veteran with significant experience across various automotive sectors globally.

Sharad Mohan Mishra, President and Head of Group Strategy at TVS Motor Co, underscored the strategic significance of this move, aligning with the company's broader global aspirations. Among the flagship offerings slated for the Italian market is the TVS Apache 310 Series, crafted in collaboration with BMW, available in RR and RTR variants.

Additionally, the product lineup includes the TVS Ronin 250, characterized as a 'modern-retro' lifestyle motorcycle, the commuter-friendly TVS Raider, the mid-range scooter TVS NTorq, and the TVS Jupiter 125, alongside electric counterparts such as the TVS iQube and TVS X.

Furthermore, TVS Motor will present a selection of e-bikes featuring brands like Cilo, EGO Movement, Simpel, and EBCO. Furnari, designated as Director of TVS Motor Italia, emphasized the company's confidence and long-term strategy for the Italian market, reflected in the establishment of a branch office and the comprehensive suite of offerings, spanning both traditional and electric mobility solutions.