Following a report indicating that ads were displayed alongside antisemitic content, IBM has decided to halt advertising on X

17 Nov, 2023

Following a report indicating that ads were displayed alongside antisemitic content, IBM has decided to halt advertising on X

In response to a recent report uncovering the display of IBM ads alongside antisemitic content, the technology giant has taken swift action, opting to suspend advertising on X. The decision reflects IBM's commitment to maintaining brand integrity and ensuring alignment with its values.

The move comes after concerns were raised about the inadvertent association of IBM advertisements with content promoting antisemitism. As a responsible corporate entity, IBM acknowledges the gravity of the situation and has proactively chosen to halt its advertising efforts on the platform in question.

This suspension is a precautionary measure to address the immediate issue and investigate the circumstances surrounding the placement of ads next to inappropriate content. IBM emphasizes its dedication to upholding ethical advertising practices and maintaining a brand image that aligns with its principles.

The company is working diligently to resolve the matter, collaborating with the platform to implement stringent measures that prevent such incidents in the future. IBM remains committed to fostering a responsible and brand-safe digital advertising environment.

As the investigation unfolds, IBM assures its stakeholders that every necessary step will be taken to rectify the situation and reinforce its commitment to ethical advertising practices. The decision to suspend advertising on X underscores the importance IBM places on ensuring that its brand is associated with content that upholds the highest standards of inclusivity and respect.