Jacquemus Sets Sights on London Expansion with Brand-New Bond Street Boutique

14 Oct, 2023

Jacquemus Sets Sights on London Expansion with Brand-New Bond Street Boutique

French fashion house Jacquemus is actively exploring the possibility of establishing its second standalone boutique, this time on the prestigious New Bond Street in London. The proposed store would occupy a generous 6,360 square feet, adding another significant milestone to the brand's global expansion strategy. Jacquemus made an impactful debut in the world of standalone boutiques with its first store on the renowned Avenue Montaigne in Paris, a move that occurred in September 2022.

While Jacquemus has already established a notable presence in the United Kingdom through various avenues, including selective distribution and a shop-in-shop concept within the iconic Selfridges department store in London, securing a boutique on New Bond Street represents a substantial leap in the brand's retail journey.

Founder and owner, Simon Porte Jacquemus, has been candid about the impressive financial performance of the brand. In 2021, the company achieved a remarkable milestone with revenue exceeding €100 million. This success story is driving Jacquemus to set ambitious goals for the current year, with plans to double its sales, further solidifying its position in the global fashion landscape.

One distinctive aspect that sets Jacquemus apart is its emphasis on leather goods, which not only plays a central role in the brand's identity but also serves as a significant contributor to its earnings. In fact, more than half of the brand's turnover is attributed to the popularity and demand for its leather goods. This focus on quality and craftsmanship has resonated with fashion enthusiasts, positioning leather goods as a cornerstone of Jacquemus's financial success.

In light of these achievements and the brand's vision for growth, the potential addition of a boutique on New Bond Street in London is a strategic move. It not only represents a geographical expansion but also a testament to Jacquemus's commitment to bringing its unique and innovative fashion offerings to a global audience. The sought-after location on New Bond Street, known for its luxury retail landscape, underscores the brand's aspiration to cater to discerning fashion consumers who appreciate creativity and sophistication in design.

As the brand advances its negotiations for this prime retail space in London, fashion enthusiasts and consumers can anticipate another opportunity to experience the world of Jacquemus up close, with its distinct Parisian charm and contemporary style gracing one of London's most iconic fashion destinations.