La Sportiva's First U.S. Store Elevating Outdoor Adventures Nationwide

18 Jan, 2024

 Italian outdoor gear powerhouse La Sportiva has made a grand entry into the United States with the inauguration of its inaugural retail store at 2100 Broadway in Boulder, Colorado.

This luxury retail haven showcases La Sportiva's comprehensive product range, encompassing top-tier mountaineering and running shoes, ski touring equipment, and premium apparel.Jonathan Lantz, President of La Sportiva North America, expressed excitement about the strategic choice of Boulder, renowned for its exceptional opportunities for hiking, trail running, and backcountry skiing. The move aligns with the company's broader global retail strategy, aiming to seamlessly integrate the brand with mountain communities worldwide.

This Boulder establishment marks La Sportiva's maiden foray into North America, bolstering its global footprint to 12 stores, including key locations in Europe's premier climbing and mountaineering cities.Beyond expanding its Colorado presence, the Boulder store serves as La Sportiva's secondary hub outside its primary base in Ziano di Fiemme, nestled in the scenic Italian Dolomites. Originally established in Colorado as a wholesaler, the North American arm of the company has steadily strengthened its ties with the family-owned Italian brand over time.Lorenzo Delladio, President and CEO of La Sportiva, emphasized the brand's commitment to fostering a direct connection to its Dolomite roots as it ventures into the dynamic US market.

The goal is to engage with individuals who share a passion for the outdoors and create a seamless narrative that links directly to La Sportiva's rich history in the heart of the Dolomites. Experience the essence of La Sportiva's legacy at its new Boulder store, where adventure and premium outdoor gear converge.

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