MATRADE Strengthens Malaysia-France Economic Ties at Paris Networking Event

09 Sep, 2024

MATRADE Strengthens Malaysia-France Economic Ties at Paris Networking Event

MATRADE hosted the Malaysia Breakfast Business Networking Event in Paris to deepen understanding of Malaysia’s economic landscape among French public and private sectors. The event, organised in collaboration with Business France, aimed to strengthen economic ties and showcase Malaysia's vibrant business environment and sustainability efforts. It also served as a precursor to Malaysia's ASEAN chairmanship in 2025, positioning the country as a leader in regional cooperation and sustainable development.

MATRADE’s CEO, Datuk Mohd Mustafa Abdul Aziz, highlighted Malaysia's dynamic economy, multicultural society, and commitment to sustainability as key factors drawing global interest, especially in Southeast Asia. France, known for its innovation, high technology, and green energy leadership, supports Malaysia’s sustainability transformation and efforts to achieve net-zero by 2050.

MATRADE’s Paris trade commissioner, Zuhaila Sedek, emphasized the importance of raising awareness about Malaysia in France, with initiatives like this addressing French business leaders directly. With France among Malaysia's top 10 trading partners in the European Union, bilateral trade is increasingly significant, reflecting Malaysia's growing prominence on the global economic stage. As part of its National Trade Blueprint, MATRADE is committed to advancing socio-economic progress and enhancing Malaysia’s branding in international markets.