Vinitaly.USA: Shaping the Future of Italian Wine with ITA Forum

18 Oct, 2024

The first edition of Vinitaly.USA, scheduled for October 20-21 in Chicago, marks a significant milestone as the premier Italian wine fair in the U.S. market. Organized by Veronafiere and Fiere Italiane in partnership with the Italian Trade Agency (ITA – ICE Agenzia), this event introduces the Wine Business Forum titled “Between Tradition and Innovation: The Future of Italian Wine on the American Market.” Taking place at Navy Pier, the forum aims to explore key trends in U.S. demand and potential growth opportunities for Made in Italy products.

On Sunday, October 20th, from 4 pm to 6:30 pm, the forum will gather key players from the wine industry, including U.S. restaurateurs, importers, distributors, and large-scale retailers. Notable figures like Bill Terlato, President and CEO of Terlato Wine Group, and Lia Tolaini-Banville, Founder of Banville Wine Merchants, will lead discussions on the challenges and strategies for success in the U.S. market.

The forum will also feature industry experts Lee Schlesinger (Winesellers Ltd.), Mary Megna (Winebow Imports), and Stefano Francini (Opici Wines and Spirits), who will discuss new consumer trends and distribution challenges. They will be joined by prominent Italian wine producers, including Lamberto Frescobaldi (President, Unione Italiana Vini), Matteo Lunelli (CEO, Ferrari Trento), Alessio Planeta (CEO, Planeta Vini), and Massimo Tuzzi (CEO, Holding Terra Moretti), providing a comprehensive perspective on the future of Italian wine in the U.S.

This groundbreaking event will showcase Italy’s wine industry’s resilience and adaptability as it looks to expand its presence in the American market, focusing on key regions such as the Midwest. Vinitaly.USA offers an exciting opportunity to connect and engage with industry leaders in this ever-evolving landscape.

Related News

Interview