Accenture SIGNAL Acquisition Elevates Integrated Marketing in Japan

03 Oct, 2023

Accenture SIGNAL Acquisition Elevates Integrated Marketing in Japan

Accenture, a global professional services company, has recently completed its acquisition of SIGNAL, an integrated marketing firm located in Tokyo, Japan. This strategic move bolsters Accenture's capacity to facilitate clients' marketing transformations, spanning owned, paid, and earned media channels.

SIGNAL, previously under VECTOR, Japan's largest PR group, offers a diverse range of integrated marketing services. These encompass public relations, social media management, influencer marketing, advertising operations, research, and web production.

Approximately 100 industry experts from SIGNAL have now joined Accenture's marketing operations team in Japan. This infusion of talent is geared towards empowering organizations to provide a seamless, channel-agnostic marketing experience, thereby optimizing their marketing investments.

Atsushi Egawa, leading Accenture's Japan business, commented on the acquisition, emphasizing SIGNAL's extensive expertise across PR, marketing, and communication domains. He highlighted the partnership's potential to drive growth, accelerate enterprise-wide transformations, and establish a formidable competitive edge.

Daisuke Kusaba, CEO of SIGNAL, expressed optimism about the collaboration with Accenture. He underscored their commitment to enhancing services, benefiting employees, clients, and society as a whole.

About Accenture:

Accenture is a renowned global professional services company, renowned for helping businesses, governments, and organizations worldwide build their digital foundations, streamline operations, fuel revenue growth, and enhance citizen services. With a talent and innovation-driven approach, Accenture's 733,000 professionals serve clients across 120+ countries. By leveraging technology, industry experience, functional expertise, and global delivery capabilities, Accenture drives tangible outcomes in areas such as Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song. The company's commitment to creating 360° value is evident in its success, client relationships, and community contributions.