Japan's prepaid card and digital wallet business is poised for robust growth, with a forecasted surge from $166 billion in 2022 to $274 billion by 2027

23 Nov, 2023

Japan's prepaid card and digital wallet business is poised for robust growth, with a forecasted surge from $166 billion in 2022 to $274 billion by 2027

The Japanese prepaid card market experienced substantial growth, with a CAGR of 6.8% from 2018 to 2022. Looking ahead to 2027, the market is projected to witness a remarkable CAGR of 10.4%, surging from $166 billion in 2022 to an anticipated $274.66 billion.

This comprehensive report delves into the dynamics of prepaid payment instruments in Japan, encompassing expenditures through prepaid cards and digital wallets across retail and corporate consumer segments. With over 100 Key Performance Indicators (KPIs) at the country level, the analysis provides a thorough understanding of the market landscape.

Key Highlights:

1. Market Dynamics:

Comprehensive insights into the size, structure, industry dynamics, trends, consumer behavior, and competitive landscape in the Japanese prepaid card and digital wallet industry.

2. Digital Wallet Segments:

Evaluation of value, volume, and average value per transaction across five key spend categories in digital wallets, including retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

3. Open Loop and Closed Loop Prepaid Cards:

Assessment of market estimates and forecasts for 13 open loop and closed loop prepaid segments. Four essential KPIs are detailed: number of cards in circulation, number of transactions, load value, and transaction value.

4. Consumer Attitude and Behavior:

Analysis derived from proprietary survey results, identifying key prepaid KPIs, including spend by age, gender, and income level.

5. Retail Spend:

Breakdown of retail spend across 11 categories, offering detailed insights into consumer behavior and the evolving dynamics of prepaid card expenditures.

6. Industry Segmentation:

Detailed forecasts and market analysis for various prepaid card categories, such as general purpose, gift cards, entertainment and gaming, teen and campus, business and administrative expense, payroll, meal, travel forex, transit and tolls, healthcare and wellness, social security and government benefit programs, fuel, utilities, and other prepaid cards.

As the Japanese prepaid card market continues to thrive, this report provides a comprehensive exploration of its current state, future projections, and the intricate dynamics shaping its growth.