Mitsui of Japan acquires a 12.7% ownership stake in Axiata's digital and analytics division

03 Nov, 2023

Mitsui of Japan acquires a 12.7% ownership stake in Axiata's digital and analytics division

Japanese trading company Mitsui is set to acquire a 12.69% stake in Axiata Group's digital and analytics unit, as announced by the Malaysian telecommunications conglomerate. Mitsui's investment will amount to $58 million, which will be directed into Axiata Digital & Analytics (ADA) through ADA's holding company, Axiata Digital Services.

This significant investment by Mitsui has resulted in a current valuation of Axiata's digital and analytics firm at $550 million. In a statement, Mitsui indicated that through this additional investment, they aim to offer ADA's marketing solutions and data analysis services to their crucial partners and investees, thus contributing to the acceleration of their marketing digital transformation (DX) initiatives.

In addition to the 12.69% stake in ADA, Mitsui is also set to acquire an extra 16.7% stake in Axiata Digital Services, increasing its ownership to 20%. This strategic move underscores Mitsui's commitment to strengthening its presence in the digital and analytics sector and enhancing the services offered to its partners and stakeholders.