Atome, Valiram Partner for Flexible Financial Services in Malaysia, Singapore

05 Dec, 2024

Atome, a leading financial services platform, has partnered with Valiram, a renowned luxury retail and lifestyle group, to provide flexible payment checkout options in Malaysia and Singapore. This collaboration integrates Atome’s cutting-edge technology into Valiram’s existing checkout process, aiming to enhance the overall customer experience.

The flexible payment checkout solution is already live across both online and offline stores in Malaysia, with plans for expansion into Singapore in the coming weeks. Through this partnership, Atome offers a seamless and innovative way for customers to make purchases using flexible payment plans, increasing accessibility and convenience.

Valiram, which boasts a diverse portfolio of global luxury brands across various sectors, including fashion, beauty, lifestyle, and food & beverage, has brands like Victoria’s Secret, Bath & Body Works, Michael Kors, and Tory Burch under its umbrella. This extensive range positions Valiram as a key player in the retail industry in Southeast Asia.

Mukesh Valiram, executive director of Valiram, expressed excitement about the partnership, noting that the integration of Atome’s financing technology has already resulted in a 20% increase in the average basket size within the first month of implementation in Malaysia. He emphasized that this collaboration helps connect with new customer segments, boosting both customer experience and business growth.

Andy Tan, Chief Commercial Officer of Atome, shared his enthusiasm, highlighting how the partnership supports Valiram’s reach into new consumer segments. He pointed out that combining Atome’s advanced underwriting technology with Valiram’s luxury brand portfolio offers customers the opportunity to enjoy flexible payment options, further expanding their purchasing power and enabling business growth across the region.

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