What Businesses Must Know to Sell Cosmetics in Singapore Legally

08 Apr, 2025

Companies manufacturing, importing, or selling cosmetics in Singapore must adhere to strict regulations enforced by the Health Sciences Authority (HSA) under the ASEAN Cosmetic Directive (ACD). As Singapore's beauty and personal care market reached $1.24 billion in 2024, understanding and complying with regulatory requirements is essential for businesses operating in this growing industry.

The Health Products Act 2007 (HPA) defines cosmetic products as substances intended for application on skin, hair, nails, or lips for cleansing, beautifying, or maintaining appearance. However, products claiming therapeutic effects are subject to more stringent controls and are classified as “therapeutic products.”

To legally market a cosmetic product in Singapore, the designated "person responsible"—which may include manufacturers, importers, or distributors—must submit a Cosmetic Product Notification to the HSA. This notification includes detailed product information, supporting documentation, and applicable fees. Products considered higher risk, such as those used on the eyes or lips, or those containing phenylenediamines, incur higher fees. Notifications are valid for one year and must be renewed annually.

Cosmetic sellers must ensure product safety, quality, and truthful marketing. Compliance includes adhering to regulations on banned or restricted substances, such as mercury and hydroquinone, as outlined in the Health Products Regulations 2007. Labels must clearly present the product name, intended use, full ingredient list, usage precautions, and expiry date (if shelf life is under 30 months), all in English.

Advertising is also tightly regulated—claims of therapeutic effects or misleading messages about product efficacy or safety are prohibited. Non-compliance may lead to fines, product recalls, or reputational damage.

With demand for cosmetic products rising, companies must remain vigilant, stay updated on regulatory developments, and consult legal professionals to ensure full compliance and reduce operational risk in Singapore’s competitive cosmetics market.

Related News

Interview