China Business Meet Up Begins Countdown to Asia Fruit Logistica 2024

04 Jun, 2024

China Business Meet Up Begins Countdown to Asia Fruit Logistica 2024

Asia Fruit Logistica China Business Meet-Up in Shanghai attracted over 1,600 industry professionals, celebrating the finale of the Asia-wide roadshow. The event, held on 27-28 May at the Shanghai World Expo Exhibition & Convention Center, marked the countdown to the main event in Hong Kong on 4-6 September 2024.

The two-day meet-up featured talks, networking opportunities, and a B2B expo. The event was co-hosted with top Chinese wholesale markets: Shanghai Huizhan, Hebei Sunhola, and Guangzhou Jiangnan. Speakers discussed market trends, retail strategies, marketing innovations, and future prospects for key fruit categories.

The roadshow began in Jakarta in February, then moved to Mumbai, Bangkok, and concluded in Shanghai, involving 70 speakers and over 2,100 professionals. The series aimed to strengthen connections in key markets, enhancing industry collaboration.

Sessions covered China's retail market trends, marketing strategies, and the growth potential of various fruits. The program also spotlighted global suppliers like Chile and Peru, examining their roles in China's market. The event emphasized the importance of IP varieties in China's fruit industry.

Over 60 companies showcased their products and services at the B2B expo. The event included a gala dinner with 450 delegates, fostering further networking and collaboration.

With just 100 days to go, the Shanghai meet-up set the stage for Asia Fruit Logistica 2024, Asia's premier fresh produce trade show, to be held in Hong Kong this September.