Forsta, Tech Company, Expands Its Technology Clientele in Germany with Publicis Media

07 Oct, 2023

Forsta, Tech Company, Expands Its Technology Clientele in Germany with Publicis Media

Forsta, a prominent technology company specializing in enhancing the Human Experience (HX) across various customer, employee, patient, member, and consumer journeys, has announced a significant expansion of its technology customer base in the DACH region. The expansion comes through the addition of Publicis Media, a globally renowned media agency network operating in over 100 countries and known for its expertise in one-to-one consumer engagement at scale. Publicis Media will leverage Forsta's cutting-edge Human Experience (HX) Platform technology to deliver advanced research solutions for its clients.

Anna-Carina Vollmer, Group Head of Data Research at Publicis Media, expressed enthusiasm for integrating Forsta's technology into their operations, saying, "We are looking forward to integrating Forsta’s technology to strengthen our process of collecting and analyzing client insights. Our clients need actionable data at their fingertips to drive business results, and Forsta enables us to deliver on that need."

Forsta's HX Platform stands on a foundation of 30 years of technology expertise in market research, customer experience, and employee experience. In addition to offering quantitative and qualitative research technology solutions, the platform integrates digital features for storytelling and data visualization, along with tactical and strategic action management capabilities. Researchers can utilize this platform to efficiently collect, analyze, visualize, and act upon data concerning assessments, opinions, sensitivities, and behavioral intentions, all within a unified and user-friendly environment.

Michael Lersch, Managing Director for Forsta Deutschland, expressed his excitement about this partnership, stating, "We are thrilled to be welcoming Publicis Media to Forsta as we continue to grow our footprint in the critically important DACH region. Technology is fundamental to the collection, evaluation, and analysis of large data sets in market research and customer experience. The Forsta HX Platform and our team of experts will help Publicis Media and its clients tap into the experiences of their audiences and ultimately deepen those connections to drive greater value."

The collaboration between Forsta and Publicis Media signifies a step towards advancing research capabilities, leveraging technology-driven insights, and enhancing client relationships in the dynamic and evolving landscape of the DACH region.