09 May, 2024
We stand for values" represents a powerful coalition of over 30 esteemed German companies committed to upholding diversity, openness, and tolerance. This alliance, including prominent DAX corporations, family-owned enterprises, SMEs, and startups, enjoys the support of key industry bodies such as the Federation of German Industries (BDI) and the German Trade Union Confederation (DGB).
In their inaugural joint campaign, these companies, with a combined workforce of 1.7 million, are rallying for active participation in the upcoming European elections. Emphasizing the pivotal role of the EU in fostering prosperity and job creation, the alliance underscores the indispensable values underpinning our harmonious coexistence and economic success.
Scheduled for public launch on May 7, 2024, interested parties can explore more about this initiative at www.westandforvalues.com. Encouraging inclusivity, the alliance warmly welcomes additional companies and organizations to join its ranks, facilitating coordinated internal and external communications.
Internally, member companies foster dialogue and awareness through various mediums like discussion forums, workshops, and informational events. Externally, they engage in a targeted social media campaign to reach diverse demographics, amplifying their message of unity and inclusivity.
Beyond the immediate benefits, the alliance recognizes the long-term economic imperative of diversity and tolerance. With Germany facing a significant skills gap, these principles are essential for attracting and retaining talent, bolstering competitiveness, and driving innovation.
Rejecting exclusionary ideologies, the consortium champions a vision of enhanced economies and societies, free from the shackles of hatred and division. By nurturing an environment of mutual respect and collaboration, they aim to build a brighter, more prosperous future for all.
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