HCLTech and Salesforce to Turbocharge Banco do Brasil's Digital Evolution

31 Oct, 2023

HCLTech and Salesforce to Turbocharge Banco do Brasil's Digital Evolution

HCL Tech, a prominent global technology company, has recently disclosed its collaboration with Banco do Brasil, one of the largest financial institutions in Latin America. Banco do Brasil selected HCLTech to support its digital transformation and customer relationship management (CRM) initiatives, which will involve the implementation of Salesforce.

This strategic partnership with Salesforce is set to empower Banco do Brasil in hyper-personalizing customer relationships and service solutions. The objective is to enhance customer satisfaction and engagement across their omnichannel ecosystem, utilizing artificial intelligence (AI) resources, data integration, and intelligent guidelines.

Fabiano Funari, Vice President and Country Manager - Brazil, HCLTech, expressed their pride in being part of the transformation of one of Brazil's most significant banks. The collaboration with Salesforce marks a noteworthy milestone in HCLTech's efforts to accelerate the digital transformation of financial services in Brazil. They are enthusiastic about working with Salesforce to implement one of the most intricate CRM projects in Banco do Brasil.

Sadagopan Singam, Executive Vice President, Digital Business, HCLTech, highlighted their commitment to applying global consulting and transformation expertise on the Salesforce platform. This initiative will assist Banco do Brasil in reimagining itself for the digital era, with a vision of digitizing every customer touchpoint and revolutionizing user experiences.

HCLTech will establish a dedicated team of specialists with extensive CRM experience to execute Salesforce solutions for Banco do Brasil. These solutions encompass Financial Services Cloud, designed to reduce service costs through automation and empower the front office with essential customer insights. Marketing Cloud will be used to deliver exceptional customer experiences, while Salesforce Integration Manager will handle integration and automation solutions. Professional Services will ensure the successful implementation of these solutions.

The consolidated platform will empower Banco do Brasil to leverage customer interactions and insights, enabling the provision of tailored and personalized products. This, in turn, will strengthen customer relationships, boost efficiency, and support business expansion.

Salesforce Brazil's General Manager, Fabio Costa, expressed excitement about the partnership with HCLTech. They believe that the integrated solutions provided will enhance Banco do Brasil's customer relationships and contribute to its digital transformation journey, ultimately impacting productivity in sales, customer service, and marketing.

HCLTech, with a presence in Brazil for 14 years and offices in São Paulo, São Leopoldo, and Curitiba, continues to drive progress for over 200 customers in the country, including Fortune 500 organizations.

Please note that Salesforce, Financial Services Cloud, Marketing Cloud, Assurance, MuleSoft, and other terms mentioned are trademarks of Salesforce, Inc.

About HCLTech:

HCLTech is a global technology company with a workforce of over 221,000 professionals across 60 countries. They specialize in digital, engineering, cloud, and AI solutions, offering a comprehensive portfolio of technology services and products. Their services cater to various industries, including Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. As of the 12 months ending September 2023, their consolidated revenues reached $12.9 billion.