28 Aug, 2023
In the coming weeks, Marcelo Salazar's three-year endeavor will come to fruition as people indulge in a shake crafted from the diverse offerings of the Amazon rainforest. Through his company, Mazo Mana Forest Food, Salazar collaborates with local communities that gather ingredients like Brazil nuts, cocoa beans, acai, mushrooms, and fruits for these drinks. Supported by a sustainable forest-focused business incubator in Manaus, his initiative counters an economy based on logging and ranching.
Salazar believes that a new generation of ventures, blending distinct business models, is necessary to reverse the status quo. This reflects a growing sentiment for sustainable solutions within a larger context termed the "bioeconomy." At the Amazon Summit in Belem, policymakers echoed the urgency to both preserve the rainforest and provide livelihoods for its inhabitants, a sentiment particularly aligned with the goals of ventures like Salazar's.
While the concept of a bioeconomy isn't novel, it encompasses ideals of sustainable livelihoods, green economics, and development. Examples already exist in the Amazon, such as producing chocolate from native cocoa or establishing sustainable fisheries to counter logging. Even creating fashion items for Parisian markets has breathed life back into communities that faced obsolescence with synthetic rubber's emergence.
The challenge lies in scaling these sustainable efforts. Para state Governor Helder Barbalho highlighted that while models like his state's bioeconomy plan exist, few comprehensive successes have been achieved. Although cosmetics company Natura stands out for incorporating ingredients from Amazon communities into its product line, replicating such success on a larger scale poses challenges.
Natura's journey required patience and research to build relationships with local communities. The example of ucuuba trees, which were initially felled for brooms before Natura's involvement, highlights the transformation enabled by sustainable practices. However, the issue of scale remains a challenge, with few significant sustainable enterprises gaining traction.
Efforts toward a bioeconomy sometimes verge on idealism, with dreams of a vibrant economy coexisting with a thriving forest. Yet, momentum is growing. Para State's bioeconomy plan outlines specific products compatible with the forest, proposing a future where a range of resources, from acai to essential oils, contribute to a sustainable economy. Initiatives such as building bioeconomy incubators and subsidized lending programs for agroforestry underscore the commitment to this vision.
While pitfalls and challenges exist, like the mismanaged state condom factory and the complexities of cocoa bean production, entrepreneurs like Salazar are pioneering change. His endeavor emphasizes social responsibility and market viability, sharing equity with partner communities and prioritizing local production. Ultimately, the future of a successful bioeconomy hinges on ventures that address Amazon's challenges and drive a transformation towards an economy that truly values its precious forest resources.
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