Savanta Broadens Its Business Tracker Reach to Germany and France

07 Sep, 2023

Savanta Broadens Its Business Tracker Reach to Germany and France

Savanta, a data, market research, and advisory company, has introduced its monthly business tracker in France and Germany. Previously limited to the UK, this tracker will now survey 1,000 businesses every month in each of these two countries, consisting of 750 small businesses and 250 larger enterprises. Savanta aims to use this expanded tracker to gain valuable insights into the recovery, resilience, and adaptability of businesses in France and Germany.

Emma Callaghan, Senior Vice-President of Business at Savanta, emphasized the significance of understanding critical business issues in a volatile environment for their clients. Savanta's business tracker serves as a cost-effective tool for monitoring shifts in sentiment and behaviors among businesses, allowing them to connect with their audiences and gain insights into the impact of changing economic and political conditions. These insights are instrumental in helping businesses navigate and mitigate the effects of future business pressures.