Singapore Tech Start-ups Expanding Presence in the US, Reports SBF

02 Jan, 2025

Many local tech start-ups in Singapore are looking to expand their presence in the United States, aiming to tap into the larger, more diverse market. According to the Singapore Business Federation (SBF), interest from small companies has doubled in the past year. These firms are motivated by the opportunity to grow in a vast market while also benefiting from policies anticipated to come from the incoming Trump administration, which could encourage innovation and technological advancement.

One such company, Strutt, is a Singapore-based start-up that has developed an autonomous personal mobility device (PMD). The device is designed to detect its surroundings and respond to roadblocks, making it safer and easier for users like the elderly to navigate their environment. Strutt is turning to the US market to test its prototype and will showcase it at the upcoming Consumer Electronics Show in Las Vegas. The company hopes to gain attention and form potential partnerships. Tony Hong, founder and CEO of Strutt, believes the US market is one of the largest for innovative products and that their PMD would be well-received by early adopters and innovators.

Despite its expansion plans, Strutt will continue manufacturing its PMDs in Singapore. Hong emphasized the importance of maintaining high standards of quality and safety, which are crucial for earning the trust of users. By producing in Singapore, Strutt aims to promote the highest level of innovation and quality, ensuring user confidence in the product.

While larger companies often have the resources to venture into the US market, smaller tech firms like Strutt benefit from the flexibility and innovation necessary to succeed. The SBF reported that despite potential challenges, such as the uncertainty surrounding President Donald Trump’s trade policies, Singapore’s start-ups are eager to explore new opportunities in the US market. Many firms are particularly excited by the prospects offered by the new administration.

As these Singapore start-ups look to the US, the country’s thriving start-up ecosystem, along with its substantial network of investors and venture capitalists, makes it an attractive destination for tech companies seeking growth. Companies like Scorpio Electric, an electric motorcycle manufacturer, are also eyeing the US market, especially with the administration's focus on electric vehicles and innovation. The prospects for increased innovation in the electric vehicle sector, particularly in components, supply chains, and system providers, have generated significant excitement among local companies.

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