Twilio and Singtel Partner to Enhance Secure RCS Messaging in Singapore

03 Mar, 2025

Twilio, a global leader in customer engagement solutions, has partnered with Singtel, Asia’s leading communications technology group, to introduce secure and branded RCS messaging for businesses in Singapore. This collaboration allows businesses to connect with customers through enhanced, interactive messages directly in their mobile inboxes, ensuring a more immersive and trustworthy communication experience.

As consumer expectations for data privacy and security grow, businesses must establish trust when engaging with customers. Twilio’s 2024 Consumer Preferences report highlights that 79% of Singapore consumers trust brand communications more when they include a verification badge, while 68% feel branded messages enhance a company's credibility. RCS messaging provides a secure and dynamic alternative to traditional SMS, offering rich media capabilities, interactive content, and verified sender authentication to improve customer engagement.

Through this partnership, Twilio enables businesses to leverage RCS messaging effortlessly. Twilio’s platform automatically upgrades SMS to RCS on supported devices, ensuring a seamless transition at no additional cost for messages up to 160 UTF-8 characters. Businesses can test branded profiles instantly through Twilio Console, eliminating the need for complex API integrations or code modifications. Twilio also manages registration, onboarding, and international carrier compatibility to ensure a smooth and reliable messaging experience.

The expansion of Twilio’s RCS Business Messaging (RBM) into Singapore marks the first launch of this technology in Asia. Businesses worldwide, including those in the United States, France, Germany, the UK, Mexico, and Brazil, are already using Twilio’s RBM solutions to enhance customer engagement. With its advanced messaging capabilities, Twilio is committed to empowering brands to deliver personalized, secure, and interactive communications at scale.

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